I live in Islamabad with my mother and sister. We do everything online, borders no longer limit great collaboration these days.

A UX designer focuses on how people interact with a website or app. My role is to make sure everything feels natural, intuitive, and visually clear, so travelers can easily find what they’re looking for and enjoy the process.

The roadtrip specialists have a clear vision of what each journey should be like. They share the story behind it — who it’s for and what makes it special. My job is to turn that vision into a design and user experience that helps travelers feel the trip: to understand how exciting and well-crafted each roadtrip really is. If visitors don’t experience that through the website, we know we still have work to do.

Roadtrip2go keeps evolving. Hardly a week goes by without a list of improvements — sometimes technical, sometimes functional, sometimes purely visual. Each change affects the way the website feels and works, so we’re constantly looking for ways to make the traveler’s experience even better.